There was a giant ad in my email inbox for UGG boots, and it dawned on me how stupid they were. Not so much the boots themselves, but the fact that the company managed to convince otherwise sane girls to walk around all summer long with WINTER BOOTS ON.

Give credit to their marketing department though. Genius. It must have gone something like this:

“Sales are down Jim, what ya got?”

“Me? Uhh… Convince pretty girls that their feet need to be warmed by our cozy sheepskin boots, not just in the winter, but all year ’round?”

“Jim, you’re a natural.”

That’s how I imagine it must have went, except with an Australian accent.

And their logo is uggly. Sorry, I couldn’t resist.