The Underware website tipped me off on an amazing magazine called Is Not Magazine. The concept is awesome. The execution is awesome. The whole thing? Awesome.

It’s a magazine that’s part magazine, part poster and part interactive experience. A 1.5 meters by 2 meter poster magazine. That’s pretty darn big. And the design is completely cool and funky. I love it. I believe that I am unabashedly going to steal the entire concept and implement it here in Seattle. What a cool idea.

I’ve been looking for that thing, the hook or catch that will make my new project unique. I believe that this is it. Nothing like this exists in Seattle, and I figure that even if I’m not successful, I might very well catch someone’s eye personally. I’m running the idea by the guys now, so we’ll see where it goes.