I recently had the opportunity to redesign the logo for my grandmother Judy’s tax office here in Seattle. The office and logo were started in 1968, give or take, by my grandpa Clifford. When he passed away my grandmother took full control of all the family businesses.Over the years the logo has been neglected and trashed by the various print shops, etc, and there doesn’t exist a high resolution original any more. There exist no fewer than 3 different versions slapped together by various printers, and none of them match. Additionally, the logo hasn’t been on their business cards or other stationary for a long time.

So my grandma decided that it was high time to fix things. At first, I was going to scrap the original logo altogether and make something with a totally different feel to it. Cooler heads prevailed, and instead I chose to update the original logo as you see here:

The typeface is Univers 49 Light Ultra Condensed by Adrian Frutiger, which just so happens to be the same typeface used on the Cure’s Pornography album.

So the design is about to go to press as we speak. I’m getting estimates from various printers for her entire office’s stationary and mailing supplies. I’m looking forward to seeing it come to life!