There have been two different Design Directors at the Ebbtide since I left that position two years ago. I never thought that I’d do it again, but apparently I’ve been tagged to do just that.
Unfortunately Bill, the DD starting this year, has scheduling issues that prevent him from getting the publication done on deadline. It’s too bad. It’s a great experience for anyone looking to get into editorial design.
But his loss is my gain. I get a second chance to re-design the paper, and this time I’m gonna make the most of it. When I designed it the last time, my prime directive was to make it into a literary and arts magazine in tabloid format. That’s exactly what I designed.

But when it came time for writing, our entire staff wanted a news newspaper; a directive that my design did not fit at all. Instead of re-designing again, like I should have, I tried to shoe-horn everything into my design.
Bad idea.
But now I get a chance to do it right, the way I should have to begin with.
Because I’m not “officially” hired as the DD of the Ebbtide, I can’t implement a wholesale re-design for the last paper of Fall Quarter. What if someone else gets hired *instead* of me? A redesign of one paper would suck, and it does the campus and the readers no good.
So what I’m doing is using this opportunity to bridge the gap. I’m not changing the masthead. I’m sticking, mostly, with the same headlines. The body copy will stay the same. Some other visual aspects will stay the same.
But 90% of what I’m doing now will be carried over to the new design. The standing heads. The formatting. Mostly the visual cues and hierarchy will be changed into my new design.
It’s a good opportunity to get some actual clip sheets this time for my portfolio.
Sorry Bill. But it’s my turn again.